Media Release

 
September 20, 2012

Media invited to high school pedestrian safety launch

Campaign targets common, unsafe distractions and behaviours that put pedestrians at risk
NEWMARKET - The Regional Municipality of York and York Regional Police are launching a High School Pedestrian Safety Campaign, encouraging students to be alert and aware when crossing at intersections and to always obey traffic signals when crossing the road. 
 
Supported by three 10-second videos that address common, unsafe distractions that put pedestrians at risk, the safety message is part of the “Motorists and Pedestrians … Let’s work on our Relationship” campaign that emphasizes the shared responsibility between motorists and pedestrians to ensure their personal safety and the safety of other road users.
 
The campaign also focuses awareness of the 57 Community Safety Zones implemented across York Region to improve pedestrian safety in places where children and young people frequently walk. Community Safety Zone bylaws are enforceable 24 hours a day, year round, regardless of when school is in operation. Fines for motorists are increased in Community Safety Zones. Pedestrians who do not abide by traffic laws can also be fined.
 
WHEN: Wednesday, September 26, 11 a.m. to 1 p.m.
 
WHERE:  St. Maximilian Kolbe Catholic High School - 278 Wellington Street East, Aurora (a newly implemented Community Safety Zone)
 
WHAT: High School pedestrian safety campaign launch (at nearby intersection of Wellington Street and John West Way) including:
• Students crossing with placards to promote safe pedestrian behaviour
• York Regional Police promoting and enforcing safe pedestrian behaviour and reminding motorist of new Community Safety Zones
 
WHO: York Regional Police Staff Sergeant Bradley Bulmer
 York Regional Police Sergeant Sarah Riddell
 Kathleen Llewellyn-Thomas, Commissioner, Transportation and Community Planning
 Steven Kemp, Director, Traffic Management and Intelligent Transportation Systems
 Dominic Scuglia, Principal, St. Maximilian Kolbe Catholic High School 
 
High school students are encouraged to watch the videos, available at www.york.ca/trafficsafety or on YouTube at www.youtube.com/YorkRegionGovt and enter the draw for a chance to win one of 12 retail gift cards.
 
For more information on The Regional Municipality of York, please visit www.york.ca
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Media Contact: Ken Turriff, Corporate Communications, The Regional Municipality of York
905-830-4444 or 1-877-464-9675, ext. 1226 Cell: 905-251-6415  ken.turriff@york.ca
 

 
 
Founded in 1971, The Regional Municipality of York is made up of nine municipalities
and provides services to more than one million residents, 29,000 businesses and 495,000 employees.

 For more information visit us at www.york.ca Follow us on : York Region   @YorkRegionGovt  
 
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