Survey is carried out over two survey seasons: in the fall of 2011 and the fall of 2012
Over the next four months, approximately 15,500 randomly-selected York Region households will be contacted by professional telephone interviewers and asked about their recent travel choices and preferences.
This survey is the continuation of the Transportation Tomorrow Survey initiated last fall that The Regional Municipality of York participated in.
The Transportation Tomorrow Survey engages approximately 150,000 households in Central Ontario and assists transportation planners to understand and meet the future transportation needs of residents.
The 15,500 calls represent a five-per-cent sampling of York Region households.
The information provided by residents will create a database for long-range planning and improvements to transportation facilities and transit services. In addition to trip information of each household member over the age of eleven – trip origin, destination, time, purpose and method of travel – participants will also be asked their age, gender, employment status, size of the household and number of motor vehicles they operate.
An introductory letter explaining the survey in detail has been sent to selected households prior to being contacted. This year, a portion of the survey will be conducted via the Internet. All information collected will be kept in strict confidence and cannot be traced to an individual household.
Similar surveys were conducted in 1986, 1991, 1996, 2001, 2006 and last fall, typically using staff hired through the Data Management Group at the University of Toronto’s Joint Program in Transportation.
In addition to York Region and the Greater Toronto Area, the survey includes Niagara Region, Hamilton, Brantford, Brant County, Waterloo Region, Wellington County, Guelph, Dufferin County, Orangeville, Simcoe County, Barrie, Orillia, Kawartha Lakes and Peterborough.
All gathered information related to individual households will be used for statistical purposes only and kept strictly confidential. The survey results will be collated and released in 2013.
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Media Contact: Ken Turriff, Corporate Communications, The Regional Municipality of York
905-830-4444 or 1-877-464-9675, ext. 1236 Cell: 905-251-6415 Ken.Turriff@york.ca
The Regional Municipality of York provides services to 1.1 million residents and 41,000 businesses that employ 516,000 people