Media Release

January 30, 2012

Breaking up is hard to do

Build new, healthy relationships with Driven to Quit Challenge
NEWMARKET - Breaking up with a tobacco addiction is not easy, however building new, healthy relationships with others who are also quitting can help. The Regional Municipality of York encourages residents to quit smoking with the seventh annual Driven to Quit Challenge.

The Challenge offers significant incentives. Participants who quit smoking for the month of March could win their choice of a 2012 Ford Fusion or Ford Edge. There are also two $5,000 CAA travel vouchers and seven regional $2,000 cash prizes to be won.
The Challenge is open to Ontarians aged 19 and older who smoked for at least 10 months in 2011. Each entrant must sign up with a support buddy, who is also eligible to win $200 cash. 
Having a support buddy and forming new relationships with people who understand what you are going through can make a big difference in a quit attempt. In addition, Driven to Quit’s Facebook and Twitter pages provide an online support system.
The benefits of quitting smoking start immediately:
• Within 20 minutes blood pressure decreases and pulse returns to normal
• After 24 hours, chances of heart attack decrease
• After 72 hours, lung capacity increases
• After a year, risk of heart attack is cut in half
The Driven to Quit Challenge is hosted by the Canadian Cancer Society, with funding from the Government of Ontario and is presented in collaboration with local public health departments across the province.
For more information and to register for the Driven to Quit Challenge, visit or call Smokers’ Helpline at 1-877-513-5333. The online community can be found at and Register by Wednesday, February 29 for your chance to win great prizes.
Smokers’ Helpline is a free, confidential service operated by the Canadian Cancer Society that provides personalized support, advice and information about quitting smoking and tobacco use.
The Regional Municipality of York is helping to create healthy communities through protection, prevention and promotion of health initiatives.
For more information on this and other public health-related programs, please contact York Region Health Connection at 1-800-361-5653 or TTY 1-866-252-9933.
- 30 -
Media Contact: Lisa Sposito, Community and Health Services, York Region
 1-877-464-9675, ext. 4106 • After-Hours Cell: 905-955-2533 •

Founded in 1971, The Regional Municipality of York is made up of nine municipalities
and provides services to more than one million residents, 29,000 businesses and 495,000 employees.

 For more information visit us at Follow us on : York Region   @YorkRegionGovt  
Back to top