Media Release

September 29, 2011

Join York Region for the Breastfeeding Week challenge

Annual event celebrates World Breastfeeding Week, October 1 to 7
NEWMARKET- The Regional Municipality of York and the York Region Breastfeeding Coalition, together with La Leche League Canada, will mark World Breastfeeding Week by hosting the annual York Region Breastfeeding Coalition Challenge.
This year’s global theme is: Talk to me! Breastfeeding – a 3D experience.
WHEN: Saturday, October 1, 2011
  10 a.m. to 11:30 a.m.
  Challenge begins at 11 a.m.
WHERE: King City Community Centre
 25 Doctors Lane, Township of King
The Annual Breastfeeding Challenge is an international event where mothers and children gather to set a record for the most children breastfeeding at one time. The event is part of World Breastfeeding Week, October 1 to 7, an annual celebration to recognize and promote the importance of breastfeeding for women, children and the community. 
This friendly challenge includes light snacks, a celebratory cake and door prizes. There are also gifts for the first 50 breastfeeding mothers who register to participate in this year’s event.
Breastfeeding is important to women’s health. Research shows breastfeeding reduces the risk of breast, uterine and ovarian cancers, heart disease and osteoporosis. It also increases postpartum weight loss.
Breastfed children are shown to have higher IQ scores and improved school performance and have a decreased risk of contracting the flu and gastrointestinal illnesses, asthma, allergies, type-2 diabetes, obesity and certain childhood cancers.
Breastfeeding is convenient, economical and protective of the environment and natural resources.
In 2010, public health nurses assisted families with 1,261 breastfeeding clinic appointments and 3,475 breastfeeding telephone consultations. To book an appointment at a breastfeeding clinic or for more information on this or any other health-related topic, please contact York Region Health Connection at    1-800-361-5653, TTY 1-866-252-9933 or visit
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Media Contact: Lisa Sposito, Community and Health Services, York Region
 1-877-464-9675, ext. 4106 • After-Hours Cell: 905-955-2533 • lisa.sposito@york.

Founded in 1971, The Regional Municipality of York is made up of nine municipalities
and provides services to more than one million residents, 29,000 businesses and 495,000 employees.

 For more information visit us at Follow us on : York Region   @YorkRegionGovt  
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