Media Release

 
September 23, 2011

Come out to a PRESTO event in York Region

More than 3,500 PRESTO fee-waived cards already issued at ongoing events
NEWMARKET – The Regional Municipality of York is marking the launch of PRESTO – the electronic transit fare card system – by distributing up to 5,000 fee-waived cards at ongoing events throughout                 the Region.
 
YRT/Viva representatives will be on hand at each event to show riders how to register and use PRESTO,  as well as provide additional PRESTO how-to help.
 
More than 3,500 cards have been distributed at over 45 events so far – you too can enjoy the benefits of this new convenient system by getting your card at one of these upcoming events:
 
Date Time and Location
Tuesday, September 27 Richmond Hill Centre Terminal
Yonge Street and Highway 7, Town of Richmond Hill

3:30 p.m. to 6:30 p.m.
Cash only
Wednesday, September 28 Richmond Hill Centre Terminal
Yonge Street and Highway 7, Town of Richmond Hill

3:30 p.m. to 6:30 p.m.
Cash only
Thursday, September 29 and
Friday, September 30
Finch GO Bus Terminal
5697 Yonge Street (Yonge Street and Bishop Avenue)
City of North York
 
1 p.m. to 6:30 p.m.
Cash only

Please contact York Region Corporate Communications to make arrangements to speak with                    a YRT/Viva spokesperson regarding PRESTO.
 

All PRESTO cards to be distributed are $25 pre-loaded cards ($6 card issuance fee and $19 e-purse value).  The $6 issuance fee will be waived for YRT/Viva customers who purchase and register on-the-spot. Customers who do not wish to register must pay the full card value of $25.
 
PRESTO is the provincial electronic fare card system being introduced in phases across transit systems in the Greater Toronto and Hamilton Area (GTHA). Customers tap their PRESTO card on a payment device and the appropriate fare is deducted from the card’s stored value, allowing for seamless transfers within and between participating transit systems.
 
YRT/Viva offers local and rapid transit services throughout all nine municipalities in York Region. More than 120 routes keep residents connected within York Region, as well as with connecting services in the City of Toronto and the Region of Peel. Over 19 million riders used YRT/Viva services in 2010, with an average of 73,000 boardings made each weekday.
 
YRT/Viva experienced significant ridership gains in the first six months of 2011, reporting a 10.5 per cent increase compared to the same timeframe in 2010. If this trend continues, YRT/Viva will surpass 21 million riders in 2011.
 
For more information about YRT/Viva services, please visit the YRT/Viva website at www.yrt.ca or call the                      Customer Service Centre at 1-866-MOVE-YRT (668-3978). 
 
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Media Contact: Kim MacGillivray, Corporate Communications, York Region
 1-877-464-9675, ext. 1209 • Cell: 905-251-6412 • kim.macgillivray@york.ca
 

 
 
Founded in 1971, The Regional Municipality of York is made up of nine municipalities
and provides services to more than one million residents, 29,000 businesses and 495,000 employees.

 For more information visit us at www.york.ca Follow us on : York Region   @YorkRegionGovt  
 
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