Media Release

 
August 11, 2011

YRT/Viva launches new website: www.yrt.ca

www.yrt.ca offers simplified navigation, improved trip planning tools and real-time information

NEWMARKET – The Regional Municipality of York is pleased to announce the launch of the new

York Region Transit (YRT/Viva) website: www.yrt.ca

Designed to better serve the needs of transit riders, the new website offers simplified navigation, an improved trip planner, easy access to schedules and maps, transit alerts and real-time information.

"York Region is a leader in the implementation of technology in public transit," said York Region Chairman and CEO Bill Fisch. "The new YRT/Viva website reflects this leadership, establishes a new customer service standard and meets the specific needs of our riders."

Extensive research and public consultation, including a customer survey, were instrumental in guiding the development of the new, user-friendly website that responds to customer feedback and technological advances.

"As web traffic to yrt.ca continues to increase, customer demand for better trip planning tools, real-time information and transit alerts has also increased," said YRT/Viva General Manager Richard Leary. "We’ve heard our riders’ feedback loud and clear and have developed a website that addresses their needs, reinforcing our commitment to customer service."

The new YRT/Viva website includes:

  • Simplified and contemporary design and navigation
  • Accessible navigation following York Region and Accessibility for Ontarians with Disabilities Act standards
  • Advanced and updated trip planning and scheduling tools and Google Map technology
  • eNews alerts, customer surveys, news updates and transit alerts
  • A mobile/smart phone-friendly format
  • A re-designed micro-site for Mobility Plus that includes new online booking tools

In 2010, yrt.ca attracted more than 3.3 million unique visitors – a nine-per cent increase in unique visitors over 2009 and a 22.5-per cent increase over 2008.

YRT/Viva experienced significant ridership gains in the first six months of 2011, reporting a 10.5 per cent increase when compared to the same time frame in 2010. If this trend continues, YRT/Viva will surpass 21 million riders in 2011.

YRT/Viva offers local and rapid transit services throughout all nine municipalities in York Region. More than 120 routes keep residents connected within York Region, as well as with connecting services in the City of Toronto and the Region of Peel. More than 19 million riders used YRT/Viva services in 2010, with an average of 73,000 boardings made each weekday.

 

- 30 -
Media Contact: Michelle McEwan, Corporate Communications, York Region
  1-877-464-9675, ext. 1209 . Cell: 905-251-6412 . michelle.mcewan@york.ca
 
Founded in 1971, The Regional Municipality of York is made up of nine municipalities
and provides services to more than one million residents, 29,000 businesses and 495,000 employees.

 For more information visit us at www.york.ca Follow us on : York Region   @YorkRegionGovt  
 
Back to top