June 25, 2010
Media Release

York Region, Brampton Transit partner on rapid transit service

New integrated Viva/Zum service to benefit riders starting this fall
NEWMARKET – The Regional Municipality of York and the City of Brampton have partnered to offer a new integrated rapid transit service for York Region and Brampton transit riders travelling along Highway 7 between Highway 50 and York University.  The service launching this September will allow seamless, cross-boundary service on one-fare on York Region’s Viva service and Brampton’s new Zum service.
“York Region is leading the way on integrated transit options in the GTA,” said York Region Chairman and CEO Bill Fisch.  “This new Viva/Zum integrated service will increase service frequency for riders in a key transit corridor while maximizing resources from two transit agencies.”
As part of the new agreement between York Region and the City of Brampton, Viva orange will continue to operate along Highway 7 between Martin Grove Road and York University.  New Brampton Transit Zum service will be introduced between downtown Brampton and York University along the Queen Street corridor in Brampton and Highway 7 in York Region for a combined service frequency of 7.5 minutes.  YRT/Viva and Brampton Transit transfers will be accepted on both services.
Work continues to finalize details of an operating agreement that will ensure shared ridership, revenue and responsibility.  YRT and Brampton Transit entered their first integrated cross-boundary agreement in 1989 with the introduction of YRT Route 77.  As part of the introduction of the new rapid transit integrated service, existing cross-boundary service on YRT Route 77 will be adjusted to end at Highway 50.  YRT also offers integrated service options with the City of Toronto on several contracted TTC routes operating in York Region
“Neighbouring transit agencies working together yields great results for riders,” said Town of Whitchurch-Stouffville Mayor Wayne Emmerson, Chair of the Region’s Transportation Services Committee.  “This new integrated service will provide convenient, easily accessible service for riders travelling to and from the busy hub of York University.”
The new integrated rapid transit service is expected to represent no additional cost to the Region.
More than 120 YRT/Viva routes keep residents connected within York Region, as well as with connecting services in the City of Toronto and the Region of Peel.  Over 18 million riders used YRT/Viva services               in 2009.  YRT/Viva experienced significant ridership gains in each of the first four months of 2010, with year-to-date growth from 2009 to 2010 up 5.3 per cent.
For more information about YRT/Viva services, please visit the YRT/Viva website at www.yrt.ca or call the Customer Service Centre at 1-866-MOVE-YRT (668-3978). 
For more information on The Regional Municipality of York, please visit www.york.ca
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Media Contact:   Kim MacGillivray, Communications Specialist, York Region
 Phone:  905 830-4444, ext. 1209 or Cell: 905 251-6412
 Email:  Kim.MacGillivray@york.ca

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