January 12, 2010
Media Release

YRT/Viva freezes fares for 2010

Make change: Ride transit campaign soon visiting a terminal near you
NEWMARKET …quot; To assist York Region Transit (YRT)/Viva riders during difficult economic times, The Regional Municipality of York has frozen transit fares for 2010 and is reminding residents that public transit is an affordable alternative to driving a car.
 
To spread the “Make change: Ride transit” message, notify riders of the fare freeze and distribute fare information and complimentary change purses, YRT/Viva staff will visit busy transit locations throughout the Region during the week of January 11th to 15th.   
 
Media are invited to attend the YRT/Viva event in the Town of Richmond Hill:
 
DATE:                         Wednesday, January 13th
TIME and LOCATION:   7 a.m. to 9 a.m. Richmond Hill Centre Terminal

Highway 7 and Yonge Street (beside Silver City)
Town of Richmond Hill

*Media Spokesperson available
 
Background:
 
York Region undertakes a fare review annually to ensure that YRT/Viva remains competitive in the marketplace while recovering costs associated with rising service delivery costs and ongoing transit investments.  To assist riders during a difficult economic year, York Regional Council voted to hold 2010 fares during their September 2009 meeting.
 
More than 120 YRT/Viva routes keep residents connected within York Region, as well as with connecting services in the City of Toronto and the Region of Peel.  More than 19 million riders used YRT/Viva services in 2008, with an average of 90,000 boardings made each weekday.
 
For more information about YRT/Viva services, please visit the YRT/Viva website at www.yrt.ca, or call the Customer Service Centre at 1-866-MOVE-YRT (668-3978). 
 
For more information on The Regional Municipality of York, please visit www.york.ca
 
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Media Contact:   Kim MacGillivray, Communications Specialist, York Region
                        Phone:  905 830-4444, Ext. 1209 or Cell: 905 251-6412
                        Email:  kim.macgillivray@york.ca

Contact Information
 
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