October 2, 2009
Media Release

October 3rd marks 9th Annual Breastfeeding Challenge

Breastfeeding moms asked to join and celebrate the benefits of breastfeeding
NEWMARKET …quot; Canada celebrates World Breastfeeding Week October 1st to 7th, a national event highlighting the importance of breastfeeding to women, children and society.
The Regional Municipality of York Community and Health Services department and the York Region Breastfeeding Coalition, in partnership with Vaughan Mills, are marking World Breastfeeding Week by hosting the Annual Breastfeeding Challenge (York Region).
WHEN: Saturday, October 3rd
10:30 a.m. to 11:30 a.m. (Challenge begins at 11 a.m.)
WHERE: Vaughan Mills …quot; Discover Court (between Entry 2 and 3)
1 Bass Pro Mills Drive (Highway 400 and Rutherford Road)
City of Vaughan
The Breastfeeding Challenge is a friendly international celebration with a goal to have as many babies as possible breastfeeding in one location at the same time.
This event includes the challenge, light snacks and a celebratory cake.  Free gifts are available for the first 50 breastfeeding children who register.
Breastfeeding offers health benefits for both mother and child.  Women that breastfeed decrease their risk of breast and ovarian cancer.  They also increase post-partum weight loss.
Research also indicates children who breastfed:
• Do not get as sick, and are sick less often from the flu, respiratory and gastrointestinal illnesses when compared to formula-fed children
• Have a decreased risk of asthma, allergies, type-2 diabetes, certain childhood cancers, Crohn’s disease, ulcerative colitis and obesity
• Have enhanced cognitive development resulting in improved school performance and higher IQ scores
For more information on this or any other public health program, please contact York Region Health Connection at 1-800-361-5653.
For more information on The Regional Municipality of York, please visit www.york.ca
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Media Contact: Jennifer Mitchell-Emmerson, York Region Health Services
 Phone:  (905) 830-4444, ext. 4016 or After-hours Cell:  905 716-9753
 Email: jennifer.mitchellemmerson@york.ca


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