November 9, 2009
Media Release

YRT/Viva sheds some winter warmth this holiday season

 YRT/Viva staff to collect new mittens, hats and gloves at Holiday Parades in York Region
NEWMARKET – As an act of goodwill, York Region Transit (YRT)/Viva staff will be walking alongside a decaled holiday Viva bus in seven Municipal Holiday Parades this season, collecting new mittens, hats and gloves from spectators.  All items collected will be donated to three charitable organizations in The Regional Municipality of York.
The following three organizations in York Region will receive this year’s hat, mitten and glove donations:
• Blue Door Shelters (children’s sizes)
• Inn From The Cold Inc. (adult sizes)
• Street Outreach York Region – LOFT Community Services (adult sizes)
WHAT: YRT/Viva staff will be collecting new mittens, hats and gloves for charitable organizations while
            wishing parade goers a happy and safe holiday.  YRT/Viva staff will be wearing white and blue
YRT/Viva winter jackets and black branded mittens and will be carrying Viva branded eco-friendly  tote bags to collect the apparel.




Sunday, November 8, 2009  

11:00 a.m.

Maple Santa Fest 
Starts at Canada's Wonderland, east on Major Mackenzie to the Vaughan Civic Centre.  

Sunday, November 15, 2009 

1:30 p.m.

Richmond Hill Santa Claus Parade 

Starts at Yonge Street and Industrial Road, south on Yonge Street to Hillcrest Mall.  

Saturday, November 21, 2009 

11:00 a.m.




1:30 p.m.

Newmarket Santa Parade
East on Eagle Street to Main Street, north on Main Street to Davis Drive and West on Davis Drive to Parkside Avenue.


Keswick Parade

On The Queensway 

Sunday, November 22, 2009 

2:00 p.m.

East Gwillimbury Santa Parade 

Starts at Yonge Street and Parkside Drive in Holland Landing and ends at the Holland Landing Community Centre. 

Saturday, November 28, 2009  

6:00 p.m.

Aurora Santa Claus Parade 

Starts at St. John's Sideroad south on Yonge Street to Industrial Parkway South.  

Saturday, November 28, 2009

11:00 a.m.

Markham Santa Claus Parade 

Parade starts at Main Street and Highway 7 and continues North on Main Street to 16th Avenue 

Saturday, December 5, 2009

2:00 p.m.

Stouffville Kinsman Santa Claus Parade    

Starts at Mohawk Gate, south on 10th Line to Main Street, ending at Mostar Street in Stouffville.

Giveaways: YRT/Viva stick-on tattoos and branded clip-on personal safety lights
For the past seven years, YRT/Viva has designed and decaled a holiday bus, participated in Holiday Parades throughout York Region and internally held local food drives and toy collections for underprivileged children during the holiday season. This winter, YRT/Viva is reaching out to the community to increase donations and give even more to those in need.
YRT/Viva offers local and rapid transit services throughout all nine municipalities in York Region, keeping residents connected within York Region, as well as with connecting services in the City of Toronto and Peel Region.  With over 120 YRT/Viva routes that include express services, local and GO shuttles and school specials, the average YRT/Viva weekday ridership is over 70,000 people per day in York Region.
For more information about YRT/Viva services, please visit the YRT/Viva website at or call the Customer Service Centre at 1 866-MOVE-YRT (668-3978). 
For more information on The Regional Municipality of York, please visit
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Media Contact: Michelle Dudzik, Corporate Communications, York Region
                      Phone: 905 830-4444 Ext. 1209 / Cell: 905 716-0994


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