January 22, 2009

York Region's Water for Tomorrow expands to include new mail-in rebate initiative for water efficient fixtures


NEWMARKET The Regional Municipality of York's award-winning Water for Tomorrow water efficiency program is expanding in 2009 to include mail-in rebates and industrial, commercial and institutional water-saving initiatives. 


Building on the success of 2008's instant rebate toilet sales and rain barrel events, York Regional Council has approved a Water for Tomorrow mail-in rebate program for a variety of water efficient fixtures, in addition to instant rebate sales events for rain barrels, free pre-rinse spray valves for commercial kitchens and industrial, commercial and institutional (ICI) water audits.


Water for Tomorrow is an internationally recognized water efficiency program that for 10 years has helped our residents save more than 47.5 billion litres of water or enough water to service a community the size of the Town of Newmarket. 


In addition to free, water-efficient home landscape garden audits, the program also provides our residents with access to garden professionals through its water efficient garden design seminars and workshops held throughout the spring. 


"The public response for our events last year certainly surpassed our expectations and gave us a clear message that a permanent program is required," said York Region Chairman and CEO Bill Fisch.  "Our residents continue to demonstrate a keen interest in water conservation.  Initiatives through our Water for Tomorrow program provide an opportunity for people to actively participate in these efforts."


Last year, York Region staff co-ordinated several events for area residents, offering on-the-spot rebates for water efficient fixtures rain barrel sales.  In total, participating dealers sold 3,001 water efficient toilets and 3,792 rain barrels. 


"The Water for Tomorrow program is incredibly successful and gets better by adding new initiatives such as these," said Town of Whitchurch-Stouffville Mayor Wayne Emmerson, Chair of the Region's Transportation and Works Committee.   "Along with the rebate program, we are providing a toll-free 1-800 call centre to ensure our residents have easy access to information about the program."


The rebate program will launch in March with simple ways to apply for rebates, including mail-in and Internet applications. 


For more information on The Regional Municipality of York, please visit www.york.ca


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Media Contact:         Barbara Moss, Corporate Communications, York Region

                                 Phone:  905 830-4444, ext. 1237 or Cell 905 505-5775

                                 Email: barbara.moss@york.ca
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