March 5, 2008
Media Fact Sheet

YRT/Viva marketing campaigns

NEWMARKET – York Region Transit (YRT)/Viva undertakes several marketing campaigns each year with the goal of communicating the benefits of public transit and growing ridership.
Some recent campaign activities include:
For more information about YRT/Viva, please visit the YRT/Viva website at or call the Customer Service Centre at 1-866-MOVE-YRT (668-3978). 
For more information on The Regional Municipality of York, please visit
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Media Contact:    Kim Sinclair, Communications Specialist, York Region
                            Phone:  905 830-4444, ext. 1209 or Cell: 905 251-6412
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