January 21, 2008

Quit smoking. Win a car.


York Region residents invited to participate in smoke-free contest


NEWMARKET – In addition to the many health benefits, York Region residents who want to quit smoking can add a new car to the list of incentives. 


The Regional Municipality of York public health branch invites residents to join The Driven to Quit Challenge, hosted by the Canadian Cancer Society and funded by the Government of Ontario.  The challenge provides the powerful motivation of a new car grand prize with the support and resources needed to become smoke-free.


In 2007, 1,475 York Region residents entered into the contest and took a step towards a smoke-free future.  The 2008 Driven to Quit Challenge offers the chance to win a Toyota Prius or one of seven regional prizes.

The 2008 registration starts during National Non-Smoking Week that begins today and ends Friday, February 29, 2008. 

Participants must be at least 19 years old, have a non-smoking support person and be smoke-free for the entire month of March.  Support to quit smoking is available by phone or online.

Smokers’ Helpline is a free, confidential service that provides personalized support, advice and information about quitting smoking.  The service uses proven practices to help smokers through the process of quitting.

For more information and to register for the Driven to Quit Challenge, visit www.driventoquit.ca or call the Smokers’ Helpline at 1-877-513-5333.


For more information on this or any other health-related topic, please contact York Region Health Connection at 1-800-361-5653.


For more information on The Regional Municipality of York and our services, please visit www.york.ca


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Media Contact:         Jennifer Mitchell-Emmerson, Community and Health Services, York Region

                                 Phone:  905 830-4444, ext. 4016 or After-hours Cell: 905 716-2717

                                 Email:  Jennifer.mitchellemmerson@york.ca

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