October 29, 2007
Region’s transit system recognized for leading-edge communications and technology
YRT/Viva has been awarded the American Public Transportation Association (APTA) AdWheel Award for excellence in marketing and communications and the Tri-Committee IT Project of the Year award for use of information technology on the Viva Rapid Transit system.
“To receive these prestigious awards is an immense accomplishment and demonstrates YRT/Viva’s originality, creativity and excellence in communications and information technology,” said York Region Chairman and CEO Bill Fisch. “YRT/Viva continues to develop innovative ways to improve public transit for the residents of our Region.”
The APTA awarded YRT/Viva first place in the 28th Annual AdWheel Award competition for excellence in marketing and communications. The award recognized YRT/Viva’s light pole banner outdoor advertising campaigns.
The Tri-Committee promotes the use of information technology in public works and recognized YRT/Viva for its use of information technology on the Viva Rapid Transit system, such as real-time departure displays and automated fare machines at vivastations, real-time monitoring and tracking of vehicles and transit signal priority.
“YRT/Viva is on the forefront of public transit innovation, leading the way for transit systems throughout North America,” said Town of
Continuing the spirit of innovation, YRT/Viva became one of the first transit agencies in the GTA to launch an online trip planner this summer. The trip planner – RideQuest Click – makes transit trip planning easy. By entering a start and end destination, customers are able to pick from a list of travel options for a customized trip plan with map.
For more information about YRT/Viva services, please visit the YRT/Viva website at www.yrt.ca, or call the Customer Service Centre at 1-866-MOVE-YRT (668-3978).
For more information on The Regional Municipality of York and our services, please visit www.york.ca
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Media Contact: Jonathan MacMull, Corporate Communications
Phone: 905 830-4444 or toll free 1-877-464-9675, ext. 1207