December 13, 2007

The Regional Municipality of York initiates Intelligent Transportation System Strategic plan


Traffic monitoring technology to help ease traffic congestion on Regional roads


NEWMARKET – York Regional Council today adopted an Intelligent Transportation System (ITS) Strategic Plan to assist the Region’s Roads Transportation staff to better monitor traffic conditions, help manage traffic flow and traffic congestion, plus send information to commuters.


“With the amount of vehicles on our Regional road network increasing each year, having a coordinated technology plan for monitoring traffic is imperative to keep people and goods moving freely,” said York Region Chairman and CEO Bill Fisch.  “The technology outlined in our ITS Strategic Plan will help our staff to better evaluate real-time traffic conditions quicker and help us to keep traffic moving.”


York Region has been using ITS technology for several years, including the use of:



Until now, all ITS initiatives were single projects implemented following a successful piloting process.  With a coordinated strategy, the Region will expand on our existing technology uses to include:



“A co-ordinated approach to managing traffic congestion on arterial roads is being integrated into many large urban centres across North America,” said Town of Whitchurch-Stouffville Mayor Wayne Emmerson, Chair of the Region’s Transportation and Works committee.  “As a city-region of nearly one million residents, technological innovations are crucial to keeping our roadways running efficiently.”


The new ITS Strategic Plan will be implemented over the next 10 years.


For more information on The Regional Municipality of York, please visit


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Media Contact:         Michael Kemp, Corporate Communications, York Region

                                 Phone:  905 830-4444, ext. 1232 or Cell 905 251-6419


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