October 26, 2006
Media Release

York Region honoured by Recycling Council of Ontario

Region continues to promote recycling and provide valuable waste diversion programs
NEWMARKET – The Regional Municipality of York received two awards at the Recycling Council of Ontario’s (RCO) Waste Minimization Awards held in Etobicoke last week.
York Region won the Gold Award in the Promotion category for our Yes! Blue Box Campaign and a Bronze Award in the Waste Diversion Program Operator category for the Region’s Waste Management Centre.
“York Region is very proud to receive these two awards from the Recycling Council of Ontario,” said Regional Chair and CEO Bill Fisch.  “Waste diversion is a priority for York Region and this award represents our commitment to waste diversion and the quality education and services that we provide to our residents.”
York Region’s Yes! Blue Box Campaign was launched in the fall of 2005 and aimed to educate residents on what new items were being accepted in the Region’s blue box program and what happens to their recyclables once they are picked up at the curb.  This successful campaign was also awarded "Best Campaign" for 2005 by the Association of Municipal Recycling Coordinators.  Throughout the fall in 2005, the Campaign included full page, colour advertisements placed in local and ethnic newspapers, bus advertisements, messages on mobile signs, the creation of a full-colour brochure and promotional advertisements placed in schools, community centres, restaurants and fitness centres across York Region.
In July 2005, York Region opened its new $39 million Waste Management Centre in the Town of East Gwillimbury.  The Centre includes a single-stream recycling facility, garbage transfer station, food waste transfer station and education centre.  Approximately 290 tonnes of recyclable materials are received at the Centre each day and it is estimated that a total of over 75,000 tonnes will be processed through the Centre by the end of the year.
“Effective communications are critical to our success in diverting 65 per cent of our waste by 2010,” said City of Vaughan Regional Councillor Mario Ferri, Chair of the Region’s Solid Waste Management Committee.  “Our Waste Management Centre is a key component of our Waste Diversion Strategy, allowing us to increase the variety and amount of recyclable materials we can process as residents divert more waste from landfills and our programs expand.”
The RCO is a not-for-profit organization incepted in 1978 and committed to minimizing society’s impact on the environment by eliminating waste.  RCO’s mission is to inform and educate all members of society about the generation of waste, the avoidance of waste, the more efficient use of resources and the benefits and/or consequences of these activities.
For more information on York Region’s recycling program and other waste diversion efforts, please visit York Region’s Web site www.york.ca, click on “Services” then “Garbage and Recycling”.
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Media Contact: Tracy Smith, Communications Specialist, Corporate Communications, York Region
 Work: (905) 830-4444, Ext. 1209, Cell: (905) 251-6412, Pager: (905) 830-3302
 Email: tracy.smith@york.ca

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