July 4, 2006
Media Release

Join us for a day at the beach and be sun-sensible

NEWMARKET In the summer of 2004, a beach user survey was conducted by York Region Health Services at De La Salle Beach in Georgina. Ninety-six randomly selected beach users completed a self administered survey. The survey results indicated that 41 per cent of respondents had been sunburned in the previous 12 months, more than half did not avoid the sun during the peak UV period of 11 a.m. 4 p.m. and 37 per cent rarely or never wore protective clothing at the beach.
These local results align with the national results from Canada's First National Survey on Sun Exposure and Protective Behaviours. The national survey concluded that 50 per cent of Canadians do not adequately protect themselves from the effects of the sun.

WHAT:   A free, interactive event taking place in the De La Salle Beach, Town of Georgina.  Beach users will have the opportunity to learn about sun safety, staying cool in the heat and beach water quality through interactive activities and displays. Build a sand structure, look inside an ambulance, see how bacteria affect beach water and win cool prizes.
WHEN:      Saturday, July 8th, 2006
        11:00 a.m. 3:00 p.m.
WHERE:  De La Salle Beach
    Lake Drive East, Town of Georgina

It is estimated that over 70,000 Canadians will develop skin cancer in 2006 and 1 in 7 children born today are at risk of developing skin cancer during their lifetime. However, skin cancer can be prevented by reducing sun exposure between 11a.m. and 4 p.m. or anytime when the ultraviolet (UV) index is over 3, seeking or creating shade, wearing clothing that covers the arms and legs, wearing a wide-brimmed hat and sunglasses, wearing sunscreen and avoiding artificial tanning parlours. 
The York Region SunSense Coalition is hosting this day at the beach and will be joined by the York Region Emergency Medical Services (EMS) and Health Protection teams. The coalition is made up of members from the Town of Georgina, York Region Health Services, York Region Transportation and Works Department, Forestry Services, the Canadian Cancer Society and community members.
For more information or resources on sun safety, contact York Region Health Services Health Connection at 1-800-361-5653 (toll free).
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For more information on the Regional Municipality of York and our services, please visit www.york.ca
Media Contact: Jennifer Mitchell-Emmerson, York Region Health Services
 Phone:  (905) 830-4444, ext. 4016 or After-hours Pager (905) 830-3302
 Email: jennifer.mitchellemmerson@york.ca

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