15,000 randomly-selected York Region households invited to participate
NEWMARKET – The Regional Municipality of York is one of 20 regional, county and local municipal governments across south-central Ontario participating in the 2006 Transportation Tomorrow Survey. The survey will engage more than 140,000 households from St. Catharines to Barrie and Peterborough, and assist planners to understand and meet the future transportation needs of residents.
During the next four months, approximately 15,000 randomly-selected York Region households will be contacted by professional telephone interviewers and asked about their recent travel choices and preferences. This will represent a sample completion rate of five per cent of York Region households.
This information on the travel behaviours of residents will provide a database for long-range planning and improvements to transportation facilities and transit services. In addition to trip information of each household member over the age of eleven – trip origin, destination, time, purpose and method of travel – participants will also be asked their age, gender, employment status, size of the household and number of motor vehicles they operate.
An introductory letter explaining the survey in detail will be sent to selected households about two weeks prior to being contacted. All information collected will be kept in strict confidence and cannot be traced to an individual household.
Similar surveys were conducted in 2001, 1996, 1991 and 1986 typically using staff hired through the Data Management Group at the University of Toronto's Joint Program in Transportation.
In addition to York Region and the Greater Toronto Area, the survey will include Niagara Region, Hamilton, Brantford, Waterloo Region, Wellington County, Guelph, Dufferin County, Orangeville, Simcoe County, Barrie, Kawartha Lakes and Peterborough.
All gathered information related to individual households will be used for statistical purposes only and kept strictly confidential. The survey results will be collated and released early in 2007.
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Media Contact: Tim Paleczny, Corporate Communications, York Region
Phone: (905) 830-4444 Ext. 1238, (416) 297-9696 or Toll free 1-877-464-9675
Corporate Communications after hours pager: (905) 830-3302