April 24, 2006
Media Release

The Regional Municipality of York kicks off Earth Week with debut of new waste management video

NEWMARKET – The Regional Municipality of York today helped celebrate the beginning of Earth Week with the premiere showing of a new waste management video, designed to highlight York Region’s successes in recycling.
Grade 5 students from Clearmeadow Public School in Newmarket attended the Earth Week celebration at the York Region Administrative Centre in Newmarket, in addition to City of Vaughan Regional Councillor Mario Ferri, Chair of York Region’s Solid Waste Management Committee, Newmarket Mayor Tom Taylor, Richmond Hill Regional Councillor Brenda Hogg and Newmarket Councillor Dennis Ramsarran.
“York Region is making great strides in managing residential waste over the past several years thanks to new and innovative waste management technologies,” said Regional Chair and CEO Bill Fisch.  “This educational video represents a fantastic opportunity to showcase our successes and highlight further initiatives to divert waste from landfills.”
The video is designed to teach school children about what happens to their blue box material once it has been collected at the curb. The video is accompanied by an information package which contains information for teachers regarding the video along with a fact sheet and suggested classroom activities.
“Education is a key factor in changing public attitudes from waste disposal to waste recycling,” added Councillor Ferri.  “This video is an effective tool that we can use to help our residents move towards a common vision of waste as a useful and valuable resource.”
York Region continues its efforts to reduce a reliance on landfills as a means of managing its waste, increasing the diversion rate from 26 per cent in 2004 to 32 per cent in 2005.  Success for the increased diversion is due to a number of factors, including the introduction of new materials to the Blue Box program, an award-winning marketing campaign to promote yard waste diversion, additional yard waste drop-offs in the Region and the introduction of the Green Bin program for composting kitchen waste.
The Region is also participating with Durham Region in the Durham York Residual Waste Study to examine local, long-term solutions to managing waste that cannot be recycled or composted.  It is hoped that with full implementation of the Green Bin composting program across the Region, full participation in the Blue Box program by residents and an effective local solution to residual waste, York Region can attain a diversion rate of 60 per cent or higher.
For more information about York Region’s waste management programs, please visit www.york.ca and follow the waste links on the main Web page.
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Media Contact: Michael Kemp, Corporate Communications, York Region
 Phone:  (905) 830-4444, ext. 1232 or after-hours pager 905-830-3302
 Email: michael.kemp@york.ca

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