January 17, 2005

Viva Web site claims prestigious international award


NEWMARKET – The world is focusing its attention on York Region’s new rapid transit system today.  “FavouriteWebsiteAwards (FWA)” named Viva the FWA Web site of the day for Monday, January 17, 2005 and it is being featured online to an international audience.
 
The award, which can be viewed at www.favouritewebsiteawards.com, is recognized across the industry as a prestigious honour and one of the top accolades for Web sites. The Viva site, www.vivayork.com, was selected from hundreds of world-wide entries.
 
“This is a terrific honour, not only because it is recognition of outstanding work, but because Viva is setting a new standard for marketing and communicating public transit,” said Bill Fisch, Regional Chair and CEO.  “The World Wide Web is an extremely powerful communications tool, and with this innovative new Viva site, I’m convinced we will continue to create excitement and anticipation for our new service.”
 
The FWA site winners are scored and selected on the following criteria:
• Design 40% • Graphics 15%
• Navigation 25% • Personality 5%
• Content 15% 
 
FWA is based in England and was established in May 2000 to recognize innovative Web sites that utilize cutting edge technology, and showcase inspirational ideas that will lead the way for future generations.  Other FWA winners include Time Warner, Sega Europe, Nokia and the U.S. Marines.
 
The Viva Web site was created by the Toronto-based company Indusblue.  The Viva site is state-of-the-art and utilizes rich media, sound, motion and 3D to communicate the features that Viva will offer passengers when it begins operating in September 2005.
 
“We want to connect emotionally with visitors to the site by using rich, engaging, broadband content to drive excitement and anticipation of a excellent new service in York Region,” said Dayton Pereira, Co-Founder and Creative Director of Indusblue.
 
“Frequency will be the hallmark of Viva with rapid transit vehicles arriving every five to 10 minutes during peak periods,” said Richmond Hill Mayor Bill Bell, Vice-Chair of the Rapid Transit Steering Committee.  “Like the Viva Web site, the rapid transit system will be groundbreaking, offering a service that will move people like they have never been moved before.”      
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Viva rapid transit is being developed and implemented in three phases over a 20-year period.  It will link the Region’s urban centres of Markham, Richmond Hill, Vaughan, Aurora and Newmarket along four major transportation corridors.
 
In addition, Viva will link York Region with the City of Toronto and its subway system, in addition to the transit systems in the neighboring Region of Peel and eventually to Durham Region.
 
Viva will offer people an attractive alternative to driving.  Instead of grabbing the keys and battling gridlock, they can sit back and enjoy a truly unique transit experience.
 
For more information regarding Viva, or to take the Viva Challenge, please visit our award winning Web site at: www.vivayork.com
 
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Contact: Dan Miles, Communications Specialist, York Region
- (905) 886-6767, Ext. 2250
- Email: dan.miles@york.ca

 
 
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