Yard Waste marketing campaign and Litter Prevention Strategy recognized
NEWMARKET – York Regional Council today praised the Region's Solid Waste Management Branch for recently capturing two awards at the 2005 Ontario Waste Minimization Awards event hosted by the Recycling Council of Ontario (RCO). The Region won a gold award for its Yard Waste marketing campaign and finalist award for its Litter Prevention Strategy.
The Yard Waste marketing campaign, winner in the Promotions category, involved a colourful print advertising campaign to highlight the Region's move from plastic bags for yard waste to environmentally-friendly Kraft paper bags and reusable containers. The campaign also featured a mail-out to all households with educational material, a yard waste sticker for a reusable container and a 10 per cent discount card for the purchase of Kraft bags.
The Litter Prevention Strategy, finalist in the Municipal category, was established in 2004 to educate residents on the negative environmental and social effects of littering, and to encourage clean-up events. In 2004, the Region successfully recruited 5,700 participants in a variety of litter clean-up events and collected more than 1,100 bags of trash. The Region continued its litter collection success this year with a school round-up event in October where more than 900 bags of trash were collected in one afternoon by more than 9,500 students.
The Waste Minimization Awards were established to honour organizations who have reached new heights in environmental sustainability through the creation of innovative waste reduction programs. Nominees were selected from industries, communities, schools, business, not-for-profit organizations and individuals from across Ontario.
The RCO is a not-for-profit organization committed to minimizing society's impact on the environment by eliminating waste. Its mission is to inform and educate all members of society about the generation of waste, the avoidance of waste, the more efficient use of resources and the benefits and/or consequences of these activities. Since its inception in 1978, RCO has actively assisted municipalities, corporations, other organizations and individuals in reducing their waste.
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For more information on the Regional Municipality of York and the services our Region offers, please visit our Web site at: www.york.ca
Media Contact: Patrick Casey, Director, Corporate Communications, York Region
Phone: (905) 830-4444, Ext. 1235 or Cell 905 715-8211