April 8, 2005

“Working Together For Success”

Rural Tourism Conference

NEWMARKET – Businesses, organizations and tourism partners are urged to circle their calendars for Tuesday, April 19th.  The 5th Annual Rural and Agri-Tourism Conference, Beyond The City Lights, will be held this year at the Scugog Community Centre in Port Perry and promises to offer hands-on tools that everyone can take back with them and apply to their own businesses.
Sponsored by the Ontario Ministry of Agriculture and Food in conjunction with the Ministries of Municipal Affairs and Housing and Tourism and Recreation, the conference will host businesses, organizations and tourism partners from Durham Region, Peterborough County, City of Kawartha Lakes, York Region, Haliburton County, Northumberland, and as far north as the Bancroft area.
Participants will learn from highly successful business people including:
• Betty Penny of Scugog Island Cruises;
• Judy McWhirter from the Buckhorn Community Centre; and
• Norma Daniel, owner of  High Fields Country Inn and Spa. 
Mark Saunders, “Director of Fun” at Saunders Farm, will delight conference goers with the ups and downs of building an agri-tourism business and how to overcome the day-to-day challenges that he and his family face.
The theme of this year’s conference is “Working Together For Success.”  Tracey Desjardins and Arlene White, from the Ministry of Tourism & Recreation, will guide participants through practical ways to track and measure marketing, communications and public relations efforts. They will assist you in finding out if your current methods are paying off or if you need to adjust your approach for 2005.  You can also discover what it takes to build partnerships and how to grown your tourism business, event or organization by working effectively with others.
For information about this conference or to register, please contact the Ontario Ministry of Agriculture and Food Information Centre at 1-877-424-1300 or visit the website at: www.omaf.gov.on.ca and click on UP FRONT – Rural Tourism Conference Series.
The registration fee of $53.50 includes lunch, refreshments and door prizes.  Please register by no later than April 12th as space is limited!
Contact:   Brenda McGowan, York Region Tourism
(905) 830-4444 or 1-877-464-9675 or (416) 297-9696, ext. 1553

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