May 17, 2004

York Region celebrates National EMS Week with launch of new high visibility look

NEWMARKET – York Region joins emergency medical services across Canada in recognizing May 17 to 21, 2004, as National Emergency Medical Services (EMS) Week. The goal of this week is to increase public understanding of emergency medical services, the role of paramedics in emergency response, and awareness of the quality of services that York Region EMS paramedics provide to our communities.
As part of National EMS Week, York Region Emergency Medical Services introduces its new High-Visibility Decal Package to its fleet of Paramedic Ambulances. The new decal package consists of Reflexite® fluorescent colours. Fluorescent colours are up to three times brighter than non-fluorescent colours. They are more visible and detectable in daylight conditions and are more conspicuous in peripheral vision. They also provide the best visibility and safety at night.
The added visibility of the new decal package will aid motorists in recognizing approaching EMS vehicles sooner, allowing them ample opportunity to react. Safety is the number one consideration when responding to emergency calls and York Region EMS is always seeking ways to improve the safety of both its staff and the public.
York Region EMS has a total fleet of 35 ambulances. To date, five ambulances have the new high visibility branding, with an additional 16 vehicles to be added in 2004 (14 replacement vehicles, with 2 new vehicles added to the fleet). New EMS vehicles joining the fleet over the next few years through attrition will receive the new high visibility decal package, until all vehicles have been outfitted.
Residents and the media are invited to view and explore the new high-visibility vehicles, emergency medical services displays and demonstrations on York Region EMS Day:
When:  Thursday, May 20
  11:00 am to 2:00 pm
Where: York Region Administrative Centre – Traffic Circle and Great Hall
  17250 Yonge Street, Newmarket
York Region assumed land ambulance operation from the Province in January 2000. Currently, approximately 300 paramedics and support staff provide Emergency Medical Services to York Region, operating from 17 paramedic response stations strategically located throughout the Region.
(National EMS Week continued)
In 2003, York Region EMS responded to over 93,000 calls for assistance, a call volume increase of 21% over 2002. York Region EMS also trained an additional 8 paramedics to the Advanced Care Paramedic (ACP) level, to a total of 56 ACPs in service. Advanced Care Paramedics can provide additional, potentially life-saving procedures to their patients.
For more information, contact Health Connection at 1-800-361-5653 or visit

Contact:  Wendy Lewis, York Region Corporate Communications Services
   905-830-4444 Ext. 1238
Photographic image of a York Region EMS vehicle with the new High-Visibility Decal Package is available upon request.

The Regional Municipality of York is committed to providing cost-effective, quality services that respond to the needs of our rapidly growing communities.  York Region is comprised of the following nine area municipalities:  Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan and Whitchurch-Stouffville.  For more information, visit our Web site at:

Contact: Patrick Casey, Senior Media Relations Specialist, York Region

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