April 7, 2004

 Two new Transportation Management Associations to be launched as part of the Smart Commute Initiative

NEWMARKET - Transportation Management Associations (TMAs) are non-profit, member-controlled organizations that aim to promote a variety of transportation services to reduce single occupant vehicle trips across the GTA.  
Two new Transportation Management Associations (TMA's) are being developed as part of the Smart Commute Initiative.
The Markham Richmond Hill TMA will be launched this spring and will begin delivering services by the Fall of 2004.
The TMA will encompass an area bounded by Major Mackenzie Dr,
Woodbine Avenue, Highway 407 and the western edge of the Beaver Creek Business Park, and Headford business area. When established, it will serve the Beaver Creek, Headford, Commerce Valley, Allstate Parkway and Cochrane Drive business areas.
The Newmarket Aurora TMA is in development and will be implemented in 2005/06.
Some of the initiatives the TMAs will be encouraging include:
Black Creek Regional TMA Successes
45 per cent increase in transit service to the core area of the Black Creek region
Reduction of approximately 5,200 vehicles daily to the Keele Street and Steeles Avenue area
York University, a member of the Black Creek Regional TMA, grew by 10 per cent in population in 2003 but virtually had no increase in the number of vehicles coming onto on campus and a minor decrease in vehicles parking on campus.  Additionally, there was a 19% transit vehicle increase from September 2002 to September 2003.
The University no longer needs to add new additional parking garages.
Doubled the number of participants seeking carpool matches
8 per cent of the guaranteed ride home registrants used the program for emergencies
The Government of Canada, as part of its Urban Transportation Showcase Program, will provide one third of the eligible costs for the Smart Commute Initiative, to a maximum of $2.5 million. York Region has committed $120,000 in 2004 and $230,000 in each of 2005 and 2006 for the initiative.
Contact:           Nancy Vosylius, Corporate Communications, York Region
- (905) 830-4444 or 1-877-464-9675, ext. 1226
- Email: Nancy.Vosylius@region.york.on.ca

The Regional Municipality of York is committed to providing cost-effective, quality services that respond to the needs of our rapidly growing communities.  York Region is comprised of the following nine area municipalities:  Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan and Whitchurch-Stouffville.  For more information, visit our Web site at:  www.region.york.on.ca

Contact: Patrick Casey, Senior Media Relations Specialist, York Region

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